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A creative agency engineered for the age of AI

We work with brands to get them in front of the right customers by marrying the technical to the beautiful

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Our Speciality

When we build a website, it is going to look as striking to the eyes of your customers as the backend is clean to any developer who peeks behind the curtain.

We believe in designing elevated digital experiences that are rooted in technically sound solutions to deliver results for your business goals. Scripts carry as much personal narrative as they do SEO and AEO optimization for search. Brands are created to stand out in a crowded market as much as they are built for LLMs to read and to meet accessibility standards. Images are shot to stop someone scrolling as much as they are exported correctly, because gorgeous work looks dull the second a browser guesses wrong.

Half a job, done beautifully, is still half a job.

  • Creative Direction
  • Brand Identity
  • Visual Systems
  • Digital Strategy
  • AEO/SEO
  • Web Development
  • Video Production

Who we are

Sunny Side Up (n.)

/ˈsʌn.i ˌsaɪd ˈʌp/

A glass half full agency of creatives, thinkers, techies and doers who always hold a can do attitude to the creative problem at hand.

Resourceful, adaptable and above all, original.

What we do

Services

AI Visibility

  • AI visibility score
  • Answer engine optimization (AEO)
  • Entity and knowledge graph setup
  • Citation engineering
  • Monthly reporting
See the work in ai visibility

Brand

  • Brand and digital strategy
  • Naming
  • Visual and verbal identity
  • Brand guidelines
  • Design system
See the work in brand

Web Design

  • Web design and development
  • Content and page strategy
  • CMS and handover
  • Performance and accessibility
  • Schema and AI-readable structure
See the work in web design

Product Design

  • Product strategy and MVP scoping
  • UX research and flows
  • UI design
  • Design systems
  • Prototypes for fundraising
See the work in product design

Content Production

  • Pre-production
  • Film production
  • Photography
  • Edit, color and finishing
  • Motion graphics
See the work in content production

Marketing

  • Pitch deck design
  • Digital asset creation
  • Social and email
  • Event activations
See the work in marketing

See your AI visibility and conversion scores before you decide.

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Frequently Asked Questions

SEO and AI search

What is answer engine optimization (AEO)?

It’s how you become the business an AI names when someone asks for a recommendation. When a buyer asks ChatGPT, Perplexity, or Google’s AI who to trust, the engine assembles one answer from what it can read and verify about you. Answer engine optimization is the work of making sure your name is in that answer.

Is this the same as SEO?

Related, but not the same job. Search engine optimization competes for a ranked list of links a person scrolls through. Answer engine optimization competes for the single answer a machine writes. That answer gets built from structured data, clear content, and third party signals like reviews and listings. Good SEO helps. On its own it is not enough anymore.

How do I get my company recommended by ChatGPT?

By being the clearest answer to the question your buyer asks it. The engine reads your site, your listings, and what others say about you, then names the company it can describe with confidence. We make sure that description is yours: structured pages, plain language about who you serve, and third party signals that agree with each other.

We already have an SEO agency. Do we still need AEO?

Ask them what your share of AI answers is. If they cannot tell you, that is the gap. SEO earns you a place in a list of links. AEO earns you a place in the single answer a machine writes, and it is measured differently.

Why do videos get cited in AI answers?

Because the engines read transcripts, chapters and captions the way they read a page. A video built with those in mind can be quoted; a video that is only pretty cannot. We script for search as well as for camera.

How long before I see results?

Movement in AI answers usually shows up in two to three months, which is why we run a three month minimum. The engines refresh on their own schedule and nobody can rush them honestly. What you see immediately is the work: every month you get one page with your visibility score, your numbers, what shipped, and what’s next.

Web design and brand

My website is only a couple of years old. Do I really need a new one?

Maybe not, and we’ll tell you either way. The free teardown scores your AI visibility and your website’s conversion readiness separately, so you can see which one is actually costing you. Plenty of sites convert fine and only need the visibility work. When that’s the case, we say so and you start with AEO alone.

How do I know if my website is losing customers?

Traffic without inquiries. If people arrive and leave without booking, downloading, or writing, the page is where interest ends. We score conversion readiness and AI visibility separately, so you can see which one is costing you before you spend on either.

Why does website design affect conversion?

Because a visitor decides in seconds whether this is for them, and design is what they read in those seconds: hierarchy, one clear action, proof where the doubt is. We score conversion readiness on five subscores and design against them, so the numbers move rather than just the look.

Can you redesign my website without changing the brand?

Yes, if the brand is doing its job. We check that first. A redesign on a weak brand delivers a nicer version of the same result, and we would rather tell you that before you pay for it.

What is the difference between a rebrand and a website redesign?

A rebrand changes what you say and how you look everywhere. A redesign changes one place you say it. Most companies that ask for a redesign need the positioning fixed first, because a new site built on an unclear claim is an expensive way to keep the same problem.

Do I need a brand strategy before a website?

Yes, and it is usually shorter than people fear. The site has to say what you do, for whom, and why you rather than the next tab. If nobody has written that down, the design will hide the gap for about a month. We do the strategy first and the site is downstream of it.

How long does a website project take with Sunny Side Up?

Two to three months, in weekly sprints, so you see progress every week. The pace depends on one thing: communication. We come in as the experts on brand, design and creative. You are the expert on your business. When discovery, research and feedback move in a timely way, the sprints hold and the project lands on time.

Working with us

What does a creative agency actually do?

It decides what your company should say and how it should look, then builds the things that carry it: the brand, the website, the deck, the video. The difference from a freelancer or a template is the deciding part. Anyone can make it pretty. We make it say something a competitor cannot copy.

What should a growth stage company fix first: brand, website, or visibility?

Whichever one is losing the most buyers right now, and that is measurable. We start every engagement with the free score because it tells us where the leak is. Guessing is how companies rebuild the wrong thing.

Do you do photography and headshots?

Yes. Brand photography, founder portraits and team headshots, shot to the brand’s rules so they hold up on the site, on LinkedIn and in the deck.

What do I own when the project ends?

Everything. Source files, fonts and licences we bought on your behalf, the guideline document, and the site code in a repository under your company’s name. No retainer is needed to keep what you paid for.

How do we work together during a design project?

In gates. Nothing gets designed until the copy is approved in writing, and nothing launches below the standard we scored it against. You see decisions as packets, one screen each, with a recommendation, so approving takes minutes and reversing later is cheap.

Can we work with you if we already have an in-house designer?

Yes. We set the direction and the system, they run it. That is often the best arrangement for a funded company: strategy from outside, production inside.

Do you work with companies outside Boston?

Yes. We work with companies across the country and around the world, and we like it that way. Collaborating with partners in other places is part of how we work, not an exception to it.

What our clients say

Reviews

  • 5 out of 5 stars

    I recently had headshots done by Deveney and I'm still incredibly impressed! Deveney is a truly talented photographer and an absolute pleasure to work with. They were incredibly personable, making the entire process a relaxing and fun day. What truly stood out was how they took my input to make the professional headshots playful and perfectly capture my personality.

    The final headshots are stunning – polished, authentic, and truly me! I've never loved photos of myself more. If you're looking for a fantastic local photographer, I cannot recommend Sunny Side Up Studio highly enough! Thank you for such a great day and for capturing me at my best!

    David Hulme

    June 24, 2025

  • 5 out of 5 stars

    This team completely elevated my personal brand. They helped me clarify my vision and brought it to life in a way that felt authentic and professional. I've never felt more confident putting my brand online!

    Yassin Aly

    May 30, 2025

  • 5 out of 5 stars

    Sunny Side Up Studio was everything I was looking for to get my side hustle business idea to reality. It was an incredible experience working with Deveney and Ahmed from start to finish. They are creative, professional, and fun! I look forward to continue our partnership and absolutely recommend their services to others.

    Lindsey Lewis

    May 1, 2025

  • 5 out of 5 stars

    Sunny Side Up Studio is one of my favorites to work with. The vibe of the team is amazing, they're so thoughtful, collaborative and structured in their approach. One of my best headshots today that I use for all my brand work was taken by SSU. I could not recommend them enough. Super knowledgeable folks who can steer your business in the right direction. Check them out!

    Maha S. Shahid

    May 1, 2025

  • 5 out of 5 stars

    Working with Deveney and the Sunny Side Up Studio is an absolute dream. She is the pinnacle of creativity and professionalism all the while still having fun! She brings unique insights to compliment every project and brings each vision to life better than I could have imagined myself!

    Alexandra L Goresh

    March 31, 2025

  • 5 out of 5 stars

    Sunny Side Up Studio delivered impeccable and gorgeous media content for my business! They made a pitch deck for me and a poster for an upcoming concert and both were delivered so quickly, and displayed stunning graphic designs. Sunny Side Up Studio is a joy to work with both creatively and professionally and I cannot recommend them enough!

    Elizabeth Burnett

    March 4, 2025

  • 5 out of 5 stars

    Working with Sunny Side Up Studio was an incredible experience! Dave and Ahmed have an unbelievable energy. From the very first moment, they made me feel completely comfortable, as if we were creating something among friends, yet with impeccable professionalism. Their attention to detail, creativity, and the lighthearted, fun way they lead everything make all the difference. Thank you once again, it was truly amazing to work with you!

    Karine Florencio

    February 13, 2025

  • 5 out of 5 stars

    Fantastic experience getting a business headshot. Warm yet professional -- a great combo.

    Lisa Kalner Williams

    January 30, 2025

  • 5 out of 5 stars

    Highly Recommend Sunny Side Up Studio and working with Deveney and her team should you be looking for a stronger brand presence, giving you the creative glow up you need to drive revenue and convert your ROI in drawing in your ideal client through creative storytelling, visuals and marketing strategies. Sunny Side Up works diligently on the deliverables with impeccable communication and follow up. The highest level attention to detail that can creatively can bring your current business or new business to life!

    Meghan Houle

    October 20, 2024

  • 5 out of 5 stars

    I chose to work with Sunny Side Up Studio because of the close attention to detail in creating my vision, the personability and understanding of the needs of the project and the unwavering support and effort to create something impactful. Deveney takes the time to understand what it is exactly that you're looking for and tries to find the best ways to bring it to life even better than you could have imagined. I loved working with SSUS and will continue to remain a client for all of my creative needs. I would choose SSUS for any creative project you have with the confidence that you'll be working with someone who truly cares about you and your project. I consistently recommend anyone looking for a creative studio to contact SSUS. Anytime I've ever been asked where to go, I always point them here!

    Ryan Dubois

    October 18, 2024

  • 5 out of 5 stars

    i've known Deveney for over 8 years and since the very beginning I've been rooting for them to start their own studio. Now it's here and it exceeds expectations. The quality of their work is always excellent. She understands branding like no other and if you're able to work with her - consider yourself lucky. Deveney and the work that she does is thoughtful, creative and magical all rolled into one. Deveney is not only fabulous at what she does but she is also human sunshine.

    Gabriela R

    October 17, 2024

  • 5 out of 5 stars

    Deveney is an absolute expert in her field. There is no one who understands comprehensive branding or the user journey like she does. I have worked with Dev on multiple photoshoots and have watched many of her projects come to fruition. She is exceptionally professional and a complete visionary, creatively. She is able to execute your vision perfectly, while making it exceedingly more beautiful, creative, and engaging.

    I would say that Deveney's greatest strength is in her strategy and execution. She listens and does a ton of research in order to create the ideal plan, whether it's for design, brand, or video project. Her execution is then expertly done. She is communicative and shares each step of the process with you to make sure the vision is aligned.

    Madeleine Murphy

    September 6, 2024

  • 5 out of 5 stars

    Deveny's creative vision and collaborative approach is unmatched! I truly love her work. She is a one-of-a-kind talent!

    Alison Cannon

    September 6, 2024

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Thirty minutes, no pitch. Tell us where you are stuck and we will tell you what we would do about it.