Behind the Scenes: Our Step-by-Step Brand Video Production Process

If you're investing in a brand video, you want a process that’s clear, collaborative, and results-driven. At Sunny Side Up, we take pride in delivering professional video production services that are creative, efficient, and aligned with your marketing goals.

Here’s an inside look at how we bring your brand story to life—from first draft to final export:

I. Scripting & Strategy

Every strong video starts with a solid script. We collaborate with your internal team and key stakeholders to develop messaging that’s aligned with your brand voice and business objectives. Whether it's a promotional video, founder story, or event highlight, this is where the story takes shape.

II. Storyboarding & Visual Direction

Next, we create a detailed storyboard to map out how the visuals will support your message. This includes tone, visual references, scene flow, and timing. You’ll have the opportunity to review and approve everything before we move into production.

III. Pre-Production Planning

Before we shoot we’ll be sure to align the following. This stage is key to making sure nothing is missed and everything runs smoothly.

• Scout locations

• Gather props

• Assemble the crew

• Finalize the shot list and script breakdown

IV. Production Day

Lights, camera, action! Our team arrives ready to capture your story—whether that includes interviews, b-roll footage, on-site audio, or event documentation. We stay flexible on set while sticking to the creative plan.

V. Editing & Post-Production

Back in the studio, we craft a fully polished video. This first cut includes:

• Color correction and grading

• Royalty-free music

• Initial edit of all footage

We provide you with the first edit and include two rounds of revisions to get everything just right. After that we will add

• Motion graphics and text overlays

• Lower thirds

• Logo animations

VI. Final Delivery in All Formats

Once approved, we export your video for every platform you need—Instagram Reels, YouTube, website, email campaigns, or presentations. Whether it’s vertical, square, or horizontal, your video is ready to go live and make an impact.

Why This Matters

We don’t just make videos—we build visual content that supports your brand strategy. With a streamlined, professional process, our goal is to make video production feel easy and exciting (not overwhelming).

Looking to create a standout brand video?

Let’s bring your story to life—get in touch with us today.