Our Step-by-Step Brand Production Process

If you’re investing in a brand video, you want a process that’s clear, collaborative, and results-driven. At Sunny Side Up, we take pride in delivering professional video production services that are creative, efficient, and aligned with your marketing goals.

Here’s an inside look at how we transform your ideas into a polished video from the first draft to final export.

1. Scripting & Strategy

Every strong video starts with a solid script. We collaborate with your team and key stakeholders to craft messaging that reflects your brand voice and business objectives. Whether it’s a promotional video, founder story, or event highlight, this is where the story begins to take shape.

2. Storyboarding & Visual Direction

Next, we map out your video visually with a detailed storyboard. This includes:

• Tone and style

• Scene flow and timing

• Visual references

You’ll have the opportunity to review and approve everything before we move into production so everyone is aligned on the vision.

3. Pre-Production Planning

Before we shoot, we make sure all the logistics are covered. Pre-production sets the stage for a smooth, efficient day of filming. Key tasks include:

• Location scouting

• Gathering props

• Assembling the crew

• Finalizing the shot list and script breakdown

4. Production Day

Lights, camera, action! On shoot day, our team captures your story with precision whether that’s interviews, b-roll footage, on-site audio, or event documentation. We stay flexible while keeping the creative plan front and center.

5. Editing & Post-Production

Back in the studio, we turn raw footage into a polished video. The first cut includes:

• Color correction and grading

• Royalty-free music

• Initial assembly of all footage

We then provide two rounds of revisions to make sure everything is just right. After that, we add:

• Motion graphics and text overlays

• Lower thirds

• Logo animations

6. Final Delivery in All Formats

Once approved, your video is exported in every format you need—Instagram Reels, YouTube, website, email campaigns, presentations, and more. Vertical, square, horizontal we’ve got you covered so your video is ready to make an impact anywhere.

Why This Matters

We don’t just make videos, we create visual content that supports your brand strategy. By combining a streamlined, professional process with creative flexibility, we make video production feel easy, exciting, and, most importantly, effective.

Ready to create a standout brand video?