Crer
Crer
Branding shaped by introspection, deep-rooted purpose, and practice
Brand Strategy
Brand Strategy
⊹
Visual Identity
Visual Identity
Overview
For Crer, Sunny Side Up developed a brand strategy and visual identity rooted in poetic minimalism and purpose-driven clarity. Guided by their mission to cultivate introspection and transformation, we distilled core values into a narrative framework built around confidence, resilience, and meaningful impact. The visual identity reflects this through restrained color, considered typography, and spacious composition—positioning crer as a mindful disruptor that invites pause, reflection, and re-imagination.
Team
Brand Strategist
Ahmed Rashad
Brand Strategist
Ahmed Rashad
Brand Strategist
Ahmed Rashad
Creative Producer
Deveney Williams
Creative Producer
Deveney Williams
Creative Producer
Deveney Williams
Deliverables
Mission, Vision & Values
Unique Value Proposition
Voice & Tone
Key Messaging Guidelines
Target Audience
User Personas
Logo Suite
Typography
Color Palette
Brand Guidelines
“Super sharp, fast, and collaborative. Nailed the vibe from day one.”
Krupa Tailor
Founder & CEO
Krupa Tailor
Founder & CEO
Krupa Tailor
Founder & CEO
01
Brand Strategy
Brand Strategy
We crafted a brand strategy that grounded Crer’s vision in a set of guiding principles: softness as strength, stillness as presence, and clarity as invitation. Through stakeholder interviews, competitive analysis, and audience mapping, we built a brand narrative architecture that balances introspection with forward motion. This foundation informed tone of voice, content direction, and experience design—ensuring consistency across every touchpoint without sacrificing nuance.
01
Brand Strategy
We crafted a brand strategy that grounded Crer’s vision in a set of guiding principles: softness as strength, stillness as presence, and clarity as invitation. Through stakeholder interviews, competitive analysis, and audience mapping, we built a brand narrative architecture that balances introspection with forward motion. This foundation informed tone of voice, content direction, and experience design—ensuring consistency across every touchpoint without sacrificing nuance.
02
Visual Identity
Visual Identity
We delivered a visual identity that translates Crer’s strategy into a tactile system of restraint and resonance. A pared-down color palette, generous whitespace, and serif-led typography create a sense of serenity and depth, while subtle gestures—like motion principles and iconography—add layers of emotional texture. The result is a cohesive visual language that quietly commands attention, inviting audiences into crer’s world with openness and intention.
02
Visual Identity
We delivered a visual identity that translates Crer’s strategy into a tactile system of restraint and resonance. A pared-down color palette, generous whitespace, and serif-led typography create a sense of serenity and depth, while subtle gestures—like motion principles and iconography—add layers of emotional texture. The result is a cohesive visual language that quietly commands attention, inviting audiences into crer’s world with openness and intention.
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FAQ
FAQ
Get quick answers about working with us and our approach to digital solutions.
Get quick answers about working with us and our approach to digital solutions.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
Drop us a note
Drop us a note
Drop us a note