At Sunny Side Up Studio, we firmly believe that with the right lighting, you can look fabulous from any angle. Yes, even that “bad” side you’ve been hiding. Whether you're filming a quick TikTok, showcasing your products, recording a podcast intro or taking your next LinkedIn profile picture, lighting is the secret ingredient to bringing out your best self. We are talking glambot status, shoutout Cole Walliser.

So, you’ve just launched your business (congrats!!!) or maybe you’ve been at it for a while now and find yourself feeling like your brand has no clear direction. You know you’ve got something fabulous here, but cannot find the missing piece. Chances are, you need direction. A map. That looks like creating your brand foundation: strategy, visual identity and web design support. It's time to make sure the world actually knows who you are, what you stand for, and why they should care.

Feeling the pressure from your rivals? We get it – it’s easy to feel like you’re swimming upstream in a sea of competition, wondering how to stand out in a crowded market. One of the most effective ways to set yourself apart is by establishing a sense of trust and reliability as a brand. Trust is so powerful that over 70% of consumers are more likely to purchase from a brand they believe in, I mean, who wouldn’t choose the brand that’s got their back?

Ever heard the saying, “many hands make light work?” Collaboration sparks fresh ideas, accelerates problem-solving and drives innovative breakthroughs that elevate your work. In fact, those who work in a collaborative environment, rather than independently, are 50% more effective at completing tasks, which enhances their intrinsic motivation and increases their engagement with their work. When diverse perspectives and skill sets come together, things click in ways they wouldn't if you’re flying solo. Wondering why it takes two to make a thing go right? Here are five reasons why we believe collaboration is essential in the creative process.

Your website is often one of the first stops potential clients or customers will make when interacting with your business. Whether you run a startup, have an amazing product or have client facing services, having a polished and user-friendly website is key. But how do you know if your website is up to par?Is it time for a digital facelift? Are you even sharing your website because or are you hiding because you’re embarrassed by how outdated it is? Below, we’ll explore five common signs that your website needs some TLC and actionable steps to strengthen your digital presence.

From the startup hustle to running established enterprises, women are carving out unique perspectives typically dominated by men. So, what sets a successful woman-led business apart from the competition? While there’s no one-size-fits-all answer, we’ve broken it down for you. In this guide we’re sharing the top tips that have helped our clients thrive in their respective industries. & we’re confident they can help you do the same.

As icon and fellow girl boss, Serena Kerrigan, once said, “Do it for the plot.” She was onto something. Every twist, turn, and unexpected bump in the road is an opportunity to craft your own personal narrative for you or your business. Whether you’re building a brand, starting a business, or simply sharing your journey with the world, your story has the power to connect, inspire, and elevate your presence.

This ain’t your average Google slide. A pitch deck is like a PowerPoint presentation for your business but with more pizazz. It usually includes important information about your business’ problems, solutions, marketing opportunities, business models and team. Think visual elevator pitch or your business's highlight reel: short, sweet and full of all the reasons why someone will want to work with you or your business. It is the digital marketing asset you actually need. With a strong pitch deck in hand you will have potential stakeholders, partners and clients saying “where do I sign?” having the bag secured in no time.

Humans are extremely visual creatures. 

No, like we are such visual creatures that we actually process images 60,000 times faster than text. Oh and ALSO - 90% of information sent to the brain is visual. Our brains are legitimately programmed to understand and retain images far quicker and more effectively than words. You get the picture.

Feeling like your social content has lost its spark? Chances are your followers feel the same. We are here to offer you tips on how to rekindle the flame and bring your social media back to life. 

Do you feel like your brand is suffering an identity crisis? Asking you: “Who am I?” What is my purpose? Why am I here?” Well look no further, we are here to give you the tools you need to set your business free.