Acronis

In-house social, advocacy & content strategy support

Social Strategy

Social Strategy

Social Strategy

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Employee Advocacy

Employee Advocacy

Employee Advocacy

Overview

Over a two-year engagement, Sunny Side Up partnered with Acronis to scale global social impact, generating 32M+ social impressions, driving a 20% increase in followers, and supporting an employee advocacy program that delivered 83M+ impressions across 5 countries and 4 languages. Operating as an embedded extension of Acronis’ internal team, we brought structure and consistency to a complex, multi-stakeholder organization. Our work unified social strategy, content execution, and employee participation across HR, Product, PR, DEI, Leadership, Communications, and regional teams. Alongside global content planning and advocacy management, we delivered in-house social media training to upskill employees and align leadership expectations, and restructured Acronis’ YouTube presence to improve consistency, navigation, and engagement. Together, these efforts created a more cohesive, scalable social ecosystem that continues to drive reach, engagement, and trust across platforms.

Team

Sr. Social Media Strategist

Deveney Williams

Deliverables

Social Media Strategy

Program management

Social Content Planning

Regionalized Social Graphics

Campaign Strategy and Execution

Content Framework

Social Media Channel Audit

Motion Graphics System

Community Management

Engagement Playbooks

“Sunny Side Up operated like a true extension of our internal team. They brought structure, clarity, and momentum to our social and advocacy efforts while navigating the complexity of a global organization with ease.”

Dr. Karl Bateson

Global Communication Lead, Acronis

Dr. Karl Bateson

Global Communication Lead, Acronis

Dr. Karl Bateson

Global Communication Lead, Acronis

01

Employee Advocacy Program

Employee Advocacy Program

We partnered with Acronis’ internal team over a one-year engagement to evolve and scale their global employee advocacy program, managing and innovating on strategy through GaggleAMP while creating monthly LinkedIn and X content tailored by region. Our work included writing copy and directing 16 custom graphics per month, supporting distribution across five countries and four languages. The program delivered over 83 million impressions, achieved 20 percent year-over-year growth, and maintained a 7.8 percent engagement rate, significantly expanding organic reach through employee participation.

01

Employee Advocacy Program

We partnered with Acronis’ internal team over a one-year engagement to evolve and scale their global employee advocacy program, managing and innovating on strategy through GaggleAMP while creating monthly LinkedIn and X content tailored by region. Our work included writing copy and directing 16 custom graphics per month, supporting distribution across five countries and four languages. The program delivered over 83 million impressions, achieved 20 percent year-over-year growth, and maintained a 7.8 percent engagement rate, significantly expanding organic reach through employee participation.

02

In-House Social Media Training

In-House Social Media Training

Employees across diverse geographic, cultural, and technical backgrounds entered the program with varying definitions of social media success, so we aligned employees and leadership around shared best practices, clear goals, and measurable outcomes. The training covered profile optimization, platform updates and evolving best practices, post creation across formats, engagement strategies through reposting and community participation, and newsletter creation as a measurable thought-leadership channel. More than 60 employees were trained across regions and functions, resulting in a 35 to 45 percent average increase in employee post engagement within three months, a 30 percent increase in employee-generated content shared through advocacy channels, improved profile completeness and brand consistency across leadership and individual contributor accounts, and the launch of multiple employee-led newsletters that contributed to sustained organic reach and visibility.

02

In-House Social Media Training

Employees across diverse geographic, cultural, and technical backgrounds entered the program with varying definitions of social media success, so we aligned employees and leadership around shared best practices, clear goals, and measurable outcomes. The training covered profile optimization, platform updates and evolving best practices, post creation across formats, engagement strategies through reposting and community participation, and newsletter creation as a measurable thought-leadership channel. More than 60 employees were trained across regions and functions, resulting in a 35 to 45 percent average increase in employee post engagement within three months, a 30 percent increase in employee-generated content shared through advocacy channels, improved profile completeness and brand consistency across leadership and individual contributor accounts, and the launch of multiple employee-led newsletters that contributed to sustained organic reach and visibility.

03

YouTube

Acronis’ YouTube presence was fragmented, with multiple teams owning content and no unified experience, so we introduced structure, clarity, and governance across the platform. Our work included bi-weekly stakeholder alignment sessions, the introduction of a unified motion graphics system for intros, outros, and CTAs, curated playlists to improve content discovery, removal of outdated or no-longer-relevant videos, and the creation of a how-to guide for community management and engagement. As a result, channel consistency improved across more than 100 active videos, average watch time on newly standardized content increased by 20 to 25 percent, click-through rates on CTAs improved following intro and outro unification, content duplication was reduced with clearer ownership across teams, and curated playlists drove longer session durations. The outcome was a YouTube channel that felt intentional, brand-aligned, and easier for users to explore and engage with.

03

YouTube

Acronis’ YouTube presence was fragmented, with multiple teams owning content and no unified experience, so we introduced structure, clarity, and governance across the platform. Our work included bi-weekly stakeholder alignment sessions, the introduction of a unified motion graphics system for intros, outros, and CTAs, curated playlists to improve content discovery, removal of outdated or no-longer-relevant videos, and the creation of a how-to guide for community management and engagement. As a result, channel consistency improved across more than 100 active videos, average watch time on newly standardized content increased by 20 to 25 percent, click-through rates on CTAs improved following intro and outro unification, content duplication was reduced with clearer ownership across teams, and curated playlists drove longer session durations. The outcome was a YouTube channel that felt intentional, brand-aligned, and easier for users to explore and engage with.

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FAQ

Get quick answers about working with us and our approach to digital solutions.

Ask us a question

Ask us a question

Who do you typically work with?

01

We partner with startups, nonprofits, and established brands seeking thoughtful, expressive, and results-driven creative solutions—with a touch of Sunny-side personality.

What makes Sunny Side Up different from other agencies?

02

We combine strategy, empathy, and bold creativity to deliver work with heart and impact. Every solution is rooted in your brand and built to connect, convert, and stand out

Can you produce content for both digital and print?

03

Absolutely. From studio headshots to long-form videos, social graphics to printed collateral, we create captivating content tailored to your brand across every platform.

Who will I be working with?

04

You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.

Do you work with international clients?

05

Yes. We are based out of Boston, however, most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.

Who do you typically work with?

01

We partner with startups, nonprofits, and established brands seeking thoughtful, expressive, and results-driven creative solutions—with a touch of Sunny-side personality.

What makes Sunny Side Up different from other agencies?

02

We combine strategy, empathy, and bold creativity to deliver work with heart and impact. Every solution is rooted in your brand and built to connect, convert, and stand out

Can you produce content for both digital and print?

03

Absolutely. From studio headshots to long-form videos, social graphics to printed collateral, we create captivating content tailored to your brand across every platform.

Who will I be working with?

04

You’ll work directly with lead designers, brand strategists, and creative directors. No middle layers, no fluff—just experienced people doing the work.

Do you work with international clients?

05

Yes. We are based out of Boston, however, most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.

Who do you typically work with?

01

We partner with startups, nonprofits, and established brands seeking thoughtful, expressive, and results-driven creative solutions—with a touch of Sunny-side personality.

What makes Sunny Side Up different from other agencies?

02

We combine strategy, empathy, and bold creativity to deliver work with heart and impact. Every solution is rooted in your brand and built to connect, convert, and stand out

Can you produce content for both digital and print?

03

Absolutely. From studio headshots to long-form videos, social graphics to printed collateral, we create captivating content tailored to your brand across every platform.

Who will I be working with?

04

You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.

Do you work with international clients?

05

Yes. We are based out of Boston, however, most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.