Nüssli 118º
Nüssli 118º
Clean, elevated, joyful indulgence
Brand Strategy
Brand Strategy
⊹
Web Design
Web Design
Overview
A full brand and digital refresh for Nüssli 118º — redefining their story through a comprehensive brand strategy and a beautifully reimagined Shopify experience that makes healthy indulgence feel joyful, elevated, and accessible. Nüssli 118º crafts vegan, gluten-free, and organic treats made with sprouted nuts, seeds, and whole ingredients — nourishing both body and spirit. When founder Angela Hoffman came to Sunny Side Up, the brand had heart and community loyalty but needed a digital presence to match its care and craftsmanship. Through our Refresh & Revitalize engagement, we re-anchored Nüssli 118º in a clear brand strategy and brought it to life through a fully redesigned Shopify experience that celebrates joyful nourishment and mindful indulgence.
Team
Production Lead
Deveney Williams
Production Lead
Deveney Williams
Production Lead
Deveney Williams
Design Lead
Ahmed Rashad
Design Lead
Ahmed Rashad
Design Lead
Ahmed Rashad
Deliverables
Brand Strategy Playbook
Color Palette
Typography
Brand guidelines
UX/UI Design
Custom Theme Development
Web Development
Content Architecture
Copywriting
SEO & Conversion Optimization
"With Nussli 118º, our goal was to design a brand experience that feels as intentional and elevated as the spaces they create. Every detail—from the visual identity to the digital touchpoints—was crafted to reflect their precision, creativity, and human-centered craftsmanship."
Deveney Williams
Founder and CEO
Deveney Williams
Founder and CEO
Deveney Williams
Founder and CEO
01
Brand Refresh
Brand Refresh
To set a stronger foundation, we began with a deep dive into Nüssli 118º’s mission, audience, and market, uncovering insights that shaped a cohesive and authentic brand direction. We redefined the mission and vision around the belief that indulgence and wellness can coexist beautifully, grounded in values of nourishment, accessibility, integrity, sustainability, and inclusion. The brand pillars—Joyful Nourishment, Artisanal Integrity, Inclusive Elevation, and Lifestyle Versatility—became the heart of the story, expressing a balance between joy, craftsmanship, inclusivity, and everyday relevance. We identified key audience personas ranging from conscious health buyers to curious explorers and corporate gift purchasers, ensuring every message spoke directly to their motivations. Finally, we developed a unified messaging framework and tone of voice, anchored by taglines such as “Indulgence with Intention” and “Joyful Treats. Whole Ingredients.” This framework became the guiding north star for all design and communication decisions moving forward, ensuring the brand feels elevated, human, and values-driven.
01
Brand Refresh
To set a stronger foundation, we began with a deep dive into Nüssli 118º’s mission, audience, and market, uncovering insights that shaped a cohesive and authentic brand direction. We redefined the mission and vision around the belief that indulgence and wellness can coexist beautifully, grounded in values of nourishment, accessibility, integrity, sustainability, and inclusion. The brand pillars—Joyful Nourishment, Artisanal Integrity, Inclusive Elevation, and Lifestyle Versatility—became the heart of the story, expressing a balance between joy, craftsmanship, inclusivity, and everyday relevance. We identified key audience personas ranging from conscious health buyers to curious explorers and corporate gift purchasers, ensuring every message spoke directly to their motivations. Finally, we developed a unified messaging framework and tone of voice, anchored by taglines such as “Indulgence with Intention” and “Joyful Treats. Whole Ingredients.” This framework became the guiding north star for all design and communication decisions moving forward, ensuring the brand feels elevated, human, and values-driven.
02
Web Design & Shopify Site Development
Web Design & Shopify Site Development
With strategy in place, we transformed insights into a digital experience that tells Nüssli 118º’s story at every scroll. The design direction embraced a clean, organic, and inviting aesthetic—blending premium minimalism with artisanal warmth through neutral tones inspired by natural ingredients and sprouted elements. Modern, legible typography and airy layouts allowed photography and storytelling to shine, creating a sense of calm and authenticity throughout. On the experience side, we redesigned the Shopify UX/UI to simplify product discovery, enhance navigation, and create a seamless checkout flow. Every page was infused with narrative, connecting users to the brand’s sourcing, process, and purpose, while a custom-developed theme ensured optimized mobile performance and scalability. The result is a digital storefront that feels handcrafted—mirroring the same care, quality, and craftsmanship that define every Nüssli 118º creation.
02
Web Design & Shopify Site Development
With strategy in place, we transformed insights into a digital experience that tells Nüssli 118º’s story at every scroll. The design direction embraced a clean, organic, and inviting aesthetic—blending premium minimalism with artisanal warmth through neutral tones inspired by natural ingredients and sprouted elements. Modern, legible typography and airy layouts allowed photography and storytelling to shine, creating a sense of calm and authenticity throughout. On the experience side, we redesigned the Shopify UX/UI to simplify product discovery, enhance navigation, and create a seamless checkout flow. Every page was infused with narrative, connecting users to the brand’s sourcing, process, and purpose, while a custom-developed theme ensured optimized mobile performance and scalability. The result is a digital storefront that feels handcrafted—mirroring the same care, quality, and craftsmanship that define every Nüssli 118º creation.
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FAQ
Get quick answers about working with us and our approach to digital solutions.
Who do you typically work with?
01
We partner with startups, nonprofits, and established brands seeking thoughtful, expressive, and results-driven creative solutions—with a touch of Sunny-side personality.
What makes Sunny Side Up different from other agencies?
02
We combine strategy, empathy, and bold creativity to deliver work with heart and impact. Every solution is rooted in your brand and built to connect, convert, and stand out
Can you produce content for both digital and print?
03
Absolutely. From studio headshots to long-form videos, social graphics to printed collateral, we create captivating content tailored to your brand across every platform.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. We are based out of Boston, however, most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
Who do you typically work with?
01
We partner with startups, nonprofits, and established brands seeking thoughtful, expressive, and results-driven creative solutions—with a touch of Sunny-side personality.
What makes Sunny Side Up different from other agencies?
02
We combine strategy, empathy, and bold creativity to deliver work with heart and impact. Every solution is rooted in your brand and built to connect, convert, and stand out
Can you produce content for both digital and print?
03
Absolutely. From studio headshots to long-form videos, social graphics to printed collateral, we create captivating content tailored to your brand across every platform.
Who will I be working with?
04
You’ll work directly with lead designers, brand strategists, and creative directors. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. We are based out of Boston, however, most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
Who do you typically work with?
01
We partner with startups, nonprofits, and established brands seeking thoughtful, expressive, and results-driven creative solutions—with a touch of Sunny-side personality.
What makes Sunny Side Up different from other agencies?
02
We combine strategy, empathy, and bold creativity to deliver work with heart and impact. Every solution is rooted in your brand and built to connect, convert, and stand out
Can you produce content for both digital and print?
03
Absolutely. From studio headshots to long-form videos, social graphics to printed collateral, we create captivating content tailored to your brand across every platform.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. We are based out of Boston, however, most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.