Concé

AI hiring powered by human insight

Branding

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Product Design

Overview

From spark to SaaS, Sunny Side Up partnered with Concé to transform a bold idea into a fully realized brand and product. We built the concept from scratch—starting with a market gap and the founder’s vision—into a defined brand strategy, visual identity, investor-ready pitch deck, and polished photo/video assets. We also led UX and product design for the MVP, now in beta with a soft launch in July and full release slated for September 2025. The result: a thoughtfully branded, user-centered SaaS platform designed to redefine job seeker support with clarity, impact, and purpose.

Team

Sr. Social Media Strategist

Deveney Williams

Founding Designer

Ahmed Rashad

UX Designer

Riswan Ibrahim

UI Designer

Salman Faris

Deliverables

Investor Pitch Deck

Brand Strategy

Brand Identity

Competitive & UX Research

Wireframes & User Flows

High-fidelity UI Mockups

Interactive Prototypes

Mobile Studio Setup

Photography

Videography

“Smooth handoff, clean design, and the team truly understood our users.”

Meghan Houle

Founder & CEO, Concé

Branding

We crafted a unified brand experience that reflects its mission: smarter matchmaking and hiring through AI, with a human touch. The strategy centered on positioning Conce as a business partner and career club—balancing technology with empathy. We developed a visual identity that’s clean, confident, and elegant, featuring a minimal palette, dynamic typography, and expressive motifs that echo the platform’s intelligence and accessibility. From logo to interface design, every element reinforces clarity, trust, and the transformative spirit that sets the product apart.

Branding

Product Design

Following the successful delivery of Concé’s brand strategy and visual identity, we led the end-to-end product design effort—from whiteboard to an investor pitch deck and an interactive prototype. Starting from scratch, we defined the MVP feature set, mapped user journeys, and crafted a user-centered SaaS experience that’s as intuitive as it is impactful. The interface blends AI-powered functionality with thoughtful UX, carrying forward the brand’s warm, intelligent spirit. After a seamless handoff to engineering, Concé was soft launched during Create & Cultivate Festival in July 2025 and is now on track for full MVP release in September 2025.

Product Design

Content Production

To bring Concé’s brand to life across its digital touch-points, we delivered a suite of multimedia assets blending storytelling, strategy, and visual craft. From homepage hero visuals to section-specific imagery, every element was designed to enhance clarity, character, and conversion. Our team produced short- and long-form videos spotlighting the brand’s mission and experience, alongside editorial photography and portraiture that reflect warmth and professionalism. This content not only powers the site—it deepens user engagement and strengthens Concé’s visual identity across platforms.

Content Production

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Brand Strategy

Branding with depth, purpose, and practice

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Brand Strategy

Branding with depth, purpose, and practice

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FAQ

Get quick answers about working with us and our approach to digital solutions.

Ask us a question

Who do you typically work with?

We partner with startups, nonprofits, and established brands seeking thoughtful, expressive, and results-driven creative solutions—with a touch of Sunny-side personality.

What makes Sunny Side Up different from other agencies?

We combine strategy, empathy, and bold creativity to deliver work with heart and impact. Every solution is rooted in your brand and built to connect, convert, and stand out

Can you produce content for both digital and print?

Absolutely. From studio headshots to long-form videos, social graphics to printed collateral, we create captivating content tailored to your brand across every platform.

Who will I be working with?

You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.

Do you work with international clients?

Yes. We are based out of Boston, however, most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.

Who do you typically work with?

We partner with startups, nonprofits, and established brands seeking thoughtful, expressive, and results-driven creative solutions—with a touch of Sunny-side personality.

What makes Sunny Side Up different from other agencies?

We combine strategy, empathy, and bold creativity to deliver work with heart and impact. Every solution is rooted in your brand and built to connect, convert, and stand out

Can you produce content for both digital and print?

Absolutely. From studio headshots to long-form videos, social graphics to printed collateral, we create captivating content tailored to your brand across every platform.

Who will I be working with?

You’ll work directly with lead designers, brand strategists, and creative directors. No middle layers, no fluff—just experienced people doing the work.

Do you work with international clients?

Yes. We are based out of Boston, however, most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.