Crer
Crer
Branding with depth, purpose, and practice
Brand Strategy
Brand Strategy
⊹
Visual Identity
Visual Identity
Overview
For Crer, Sunny Side Up developed a brand strategy and visual identity rooted in poetic minimalism and purpose-driven clarity. Guided by their mission to cultivate introspection and transformation, we distilled core values into a narrative framework built around confidence, resilience, and meaningful impact. The visual identity reflects this through restrained color, considered typography, and spacious composition—positioning crer as a mindful disruptor that invites pause, reflection, and re-imagination.
Team
Brand Strategist
Ahmed Rashad
Brand Strategist
Ahmed Rashad
Brand Strategist
Ahmed Rashad
Creative Producer
Deveney Williams
Creative Producer
Deveney Williams
Creative Producer
Deveney Williams
Deliverables
Mission, Vision & Values
Unique Value Proposition
Voice & Tone
Key Messaging Guidelines
Target Audience
User Personas
Logo Suite
Typography
Color Palette
Brand Guidelines
“Super sharp, fast, and collaborative. Nailed the vibe from day one.”
Krupa Tailor
Founder & CEO
Krupa Tailor
Founder & CEO
Krupa Tailor
Founder & CEO
01
Brand Strategy
Brand Strategy
We crafted a brand strategy that grounded Crer’s vision in a set of guiding principles: softness as strength, stillness as presence, and clarity as invitation. Through stakeholder interviews, competitive analysis, and audience mapping, we built a brand narrative architecture that balances introspection with forward motion. This foundation informed tone of voice, content direction, and experience design—ensuring consistency across every touchpoint without sacrificing nuance.
01
Brand Strategy
We crafted a brand strategy that grounded Crer’s vision in a set of guiding principles: softness as strength, stillness as presence, and clarity as invitation. Through stakeholder interviews, competitive analysis, and audience mapping, we built a brand narrative architecture that balances introspection with forward motion. This foundation informed tone of voice, content direction, and experience design—ensuring consistency across every touchpoint without sacrificing nuance.
02
Visual Identity
Visual Identity
We delivered a visual identity that translates Crer’s strategy into a tactile system of restraint and resonance. A pared-down color palette, generous whitespace, and serif-led typography create a sense of serenity and depth, while subtle gestures—like motion principles and iconography—add layers of emotional texture. The result is a cohesive visual language that quietly commands attention, inviting audiences into crer’s world with openness and intention.
02
Visual Identity
We delivered a visual identity that translates Crer’s strategy into a tactile system of restraint and resonance. A pared-down color palette, generous whitespace, and serif-led typography create a sense of serenity and depth, while subtle gestures—like motion principles and iconography—add layers of emotional texture. The result is a cohesive visual language that quietly commands attention, inviting audiences into crer’s world with openness and intention.
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FAQ
Get quick answers about working with us and our approach to digital solutions.
Who do you typically work with?
01
We partner with startups, nonprofits, and established brands seeking thoughtful, expressive, and results-driven creative solutions—with a touch of Sunny-side personality.
What makes Sunny Side Up different from other agencies?
02
We combine strategy, empathy, and bold creativity to deliver work with heart and impact. Every solution is rooted in your brand and built to connect, convert, and stand out
Can you produce content for both digital and print?
03
Absolutely. From studio headshots to long-form videos, social graphics to printed collateral, we create captivating content tailored to your brand across every platform.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. We are based out of Boston, however, most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
Who do you typically work with?
01
We partner with startups, nonprofits, and established brands seeking thoughtful, expressive, and results-driven creative solutions—with a touch of Sunny-side personality.
What makes Sunny Side Up different from other agencies?
02
We combine strategy, empathy, and bold creativity to deliver work with heart and impact. Every solution is rooted in your brand and built to connect, convert, and stand out
Can you produce content for both digital and print?
03
Absolutely. From studio headshots to long-form videos, social graphics to printed collateral, we create captivating content tailored to your brand across every platform.
Who will I be working with?
04
You’ll work directly with lead designers, brand strategists, and creative directors. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. We are based out of Boston, however, most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
Who do you typically work with?
01
We partner with startups, nonprofits, and established brands seeking thoughtful, expressive, and results-driven creative solutions—with a touch of Sunny-side personality.
What makes Sunny Side Up different from other agencies?
02
We combine strategy, empathy, and bold creativity to deliver work with heart and impact. Every solution is rooted in your brand and built to connect, convert, and stand out
Can you produce content for both digital and print?
03
Absolutely. From studio headshots to long-form videos, social graphics to printed collateral, we create captivating content tailored to your brand across every platform.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. We are based out of Boston, however, most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.